Labeller,
Waterloo, Ontario; circa 1940; metal, horse hair; 96.4.1 a-b.

Filled with water, this container was used on the bottling line to moisten pre-glued labels prior to applying them by hand to the bottles.

Sticks,
Waterloo, Ontario; circa 1960; metal, plastic; 97.7.1.1-7.

Bottling line workers used these sticks to apply dabs of glue to bottles of "V.O." in order to keep the tied ribbons in place.

Bottling Line,
LaSalle, Quebec; circa 1970; metal, rubber.

The original bottling lines from the Waterloo plant were dismantled and shipped to other Seagram distilleries or sold to other companies following the plant's closure in 1992.  This section of a bottling line is from the Seagram distillery in LaSalle, Quebec.  The mirror is a reproduction of one that was used in the Waterloo distillery.

The bottles of "V.O." were also collected from the LaSalle distillery in 1996.  They are dressed with the traditional black and gold ribbon, which was replaced with a burgundy and gold ribbon in 1994.

Bottling Line,
Waterloo, Ontario; circa 1960.

Tieing a V.O. Ribbon.