A Selection of Product Bottles.

Although the Seagram distillery in Waterloo was known for its whiskies, the plant also produced an array of other spirits for the national and international markets. In 1978, when the plant was operating at full capacity for domestic sales, the Waterloo distillery boasted a portfolio of fourteen Canadian whiskies, nine liqueurs, six gins and seven vodkas. Several brands of rum were also bottled at the plant. In total, over one hundred different packages were prepared at the distillery.

Arthur Hock, former manager of the plant, was particularly proud of the introduction, in 1984, of a rum cream liqueur called Myers Original: "This was a delicious product. We established it and had a satisfying first year where we produced over 100,000 cases, most of which was shipped to the U.S. And we did ship cases to other areas of the world, one was Australia and two was Europe."